Web 2.0

“Web 2.0” is a second generation of web expansion and design, that is intended to facilitate communication, secure information, sharing, and cooperation on the World Wide Web. As Tom O’ Reilly, the inventor of the World Wide Web said, the Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.

In a podcast interview, Tim Berners-Lee, English computer scientist said, “Nobody really knows what Web 2.0 means... If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along.”

(http://en.wikipedia.org/wiki/Web_2.0)

These are some of the benefits of Web 2.0:

· Web 2.0 provides a web platform that is highly functional in obtaining and implementing sales strategies.

· Web 2.0 development enables better use of the core enterprise application.

· You can make use of semantic tagging technology that can raise the navigation of internal and external web pages, thereby leading to increased sales of products/services.

· For greater employee satisfaction and collaboration within the organization web 2.0 can be utilized to its best, creating waves of networking achievement stories.

· It very well targets the marketing resources, hastens the product development life cycle, and gives apt feedback of the new products.

· Web 2.0 uses its users and bloggers for establishing a positive image and creating positive publicity among the masses.

· It makes the Internet marketing a compulsory process so that your marketing budget is used to its best.

· It improves the quality of social interaction for anyone across the globe. Here, views, experiences, recipes, thoughts, comments, etc are easily exchanged.

· You can post photos, guest books, albums, how-to guides, etc. Also maps for planning traveling that are interactive in nature.

(http://ezinearticles.com/?Benefits-of-Web-2.0-Applications&id=1455149)

Even though Web 2.0 has many disadvantages and backsides, they are not discussed about in the media very often. But, one of the key problems with Web 2.0 is reliance; also, you can become heavily dependent on the Internet. Because nowadays many web services are offered for free, they are not secure and safe, and they could easily be targeted by hackers.

These are some of the most popular Web 2.0 tools:

1. Facebook

2. Blogger

3. Wordpress

4. MySpace

5. YouTube

6. Del.icio.us

7. Digg

8. Furl

9. Twitter

10. Flickr

11. Firefox

12. Gmail

13. Google

14. Google docs

15. Google reader

16. Picasa

17. Skype

18. Stumble

19. Metacafe

(http://www.webreference.com/promotion/web20/)